Stop guessing your rates. Calculate exactly what you need to charge to hit your targets.
Live projections based on your current inputs.
The biggest mistake new freelancers make is setting rates based on what feels comfortable to ask for, or mirroring a previous salary. Neither works. Your freelance rate must cover your desired take-home pay, all business expenses (software, equipment, professional development), self-employment taxes — which are 15.3% on top of income tax — and the 20–40% of your time you spend on non-billable work like proposals, admin, and marketing.
Use this calculator to work backwards: start with the income you need, add your costs, and divide by your realistic billable hours. The result is your minimum viable rate — the floor below which you lose money. From there, market research tells you how high you can go.
Setting your freelance rate is a balance between your financial needs and market value. Many new freelancers fail because they set their rates based on a previous salary, forgetting that as a freelancer, you must cover your own health insurance, equipment, taxes, and "non-billable" time (admin, sales, learning). Use this calculator to work backwards from your desired lifestyle to find a sustainable hourly or daily rate.